Wednesday, April 04, 2007
Wired reporter Fred Vogelstein got that chance when Microsoft accidentally e-mailed an internal memo to him which included briefing notes for executives who were set to be interviewed.
Vogelstein blogs about the memo here. The feeling was more than he bargained for, he writes:
But after I was done reading all 5,500 words I no longer felt elated at the prospect of an interesting scoop. I felt downright peculiar. I've been a journalist for more than 20 years and always assumed that the people I interview do as much homework on me as I do on them. So the existence of a document like this didn't surprise me. But that still didn't make it any easier to read lines like, "It takes him a bit to get his point across so try to be patient." I know my long-windedness drives my wife nuts occasionally. I didn't know it had become an issue for Microsoft's pr machine too.
What do you think your sources would say about you? Are you too conspiracy minded? Do you misquote people or twist their words? Are you easy to talk to or offputting? Can readers trust what you write or do you constantly get it wrong?
What would be in your internal memo?